While its impact is widespread, one of the most exciting aspects of artificial intelligence (AI) is its ability to create conversational interactions that generate personalized experiences, supercharging productivity and efficiency. In this blog post, we’ll explore how the implementation of large language models on mobile devices is reshaping the enterprise mobile landscape and how Salesforce […]


This blog post was written by myself and Tom Bassett and is an abbreviated version of the presentation we delivered at Dreamforce ’23, where we explored how you can prepare your Salesforce org for the artificial intelligence (AI) revolution. We invite you to read this post, which outlines the key steps you can take, but […]

Salesforce is a great tool for building out custom solutions to meet your organization’s unique needs. You have tremendous flexibility in building out a data model and user interface (UI) that captures all of the complexity of your specific user workflows using our low-code tools. This flexibility can sometimes come at a cost, however. Over […]

TrailblazerDX is the AI developer conference of the year, happening on March 6-7, 2024 in San Francisco and on Salesforce+. Developers, admins, and architects will discover how to build the next generation of AI apps for the Einstein 1 Platform, get hands-on with core platform products and features, and learn directly from product owners and […]

The Winter ’24 Salesforce Release is live! To help get you even more excited and prepared, we’ve curated some release highlights from the SIX episodes — Admin, Developer, Sales, Service, CRM Analytics, and Flow — of Release Readiness Live which we broadcast last month. In the series, a group of 21 product managers showcased demos […]

Today, we’re diving into the wonderful world of podcasts and laying to rest a few misconceptions that might be keeping you from enjoying this incredible source of information and entertainment. If you’re someone who’s already comfortable with reading blogs and scrolling through social media on your trusty smartphone, then you’re just a few taps away […]

No matter the size of your organization, or how many admins you have on your team (if you have a team!), one of the last things you probably enjoy doing is writing documentation. I hear you—it’s hard to start writing documentation, know what to capture, and figure out where to put it so you’ll actually […]

In a flash, Dreamforce 2023 has come to a close, leaving us with a clear vision of how #AwesomeAdmins are empowered to shape the future of business. Whether you joined us in person or streamed content on Salesforce+, this year’s Dreamforce illuminated a path to a 🌟bright future🌟 for admins, driven by the latest technology […]

Editor’s note: This post was updated on February 27, 2024, with the latest information and resources. Generative artificial intelligence (AI) has brought tremendous value to the everyday workflows of consumers, from upending how students study for exams to helping travelers quickly plan itineraries. While we’ve encountered firsthand how generative AI supercharges our daily tasks, we […]