Dreamforce 2025 is your stage. Join us in San Francisco (and on Salesforce+) this October 14-16, where we’ll spotlight the most innovative, thoughtful, and trailblazing Salesforce Admins in the world. If you’ve got ideas, lessons, or real-world stories that can help admins grow, we want to hear from you! The Admin Track at Dreamforce 2025 […]

This article was co-authored by Holly Prouty and Tuhina Koppikar, Lead Researchers on the Salesforce Research & Insights team.  Salesforce’s Research & Insights partners tightly with product leaders to inform product roadmaps and decisions, so your voices directly shape the future of Agentforce. At TDX ’25, the Agentforce Feedback Zone gave the Research & Insights […]

Slack and Agentforce are, in some ways, natural companions. They both offer a conversational interface you can use to find information and provide access to automations through that interface. Think of Slack as the one place you can work with your colleagues, agents, and data.  Agentforce’s ability to leverage automation and integrations using Flow and […]

We know that as a Salesforce Admin, you love tackling high-impact projects‌. From streamlining processes to improving data quality and enhancing the user experience, if it’s going to help your business, it’s fair game.  But not every initiative needs to feel groundbreaking‌—‌some are simply necessary and part of your core responsibilities as a Salesforce Admin. […]

If your service reps are feeling the pressure, they’re not alone. According to the latest State of Service report, 86% say customer expectations are higher than ever. That’s where you come in. As an admin, you’re the one making sure your team has the tools to meet those expectations. Enter: Service Replies. This artificial intelligence […]

As Salesforce Admins, you play a key role in delivering a smooth experience for internal teams at your company by customizing and maintaining the tools that make their day-to-day easier. One powerful tool you can leverage is Service Replies, which uses generative artificial intelligence (AI) to assist your service reps by suggesting responses directly within […]

Not long ago, writing code was the golden ticket to tech career success. Developers reigned supreme, and orgs raced to hire as many as possible. But as this CIO article points out, the tide is turning. Traditional development roles are cooling off, and artificial intelligence (AI) tools are doing more of the heavy lifting. But […]

Are you ready, Awesome Admins? It’s almost time for the Summer ’25 Salesforce Release! An essential part of every admin’s job is staying on top of the latest Salesforce Releases. Three times a year, Salesforce releases new features and updates to our technology, enabling users everywhere to take advantage of the latest and greatest that […]

We get it—when you hear about Data Cloud’s Unified Profile, your mind jumps straight to “golden record.” It’s tempting to think of it as a shiny new customer master, a shortcut to perfection. But before you lock in that idea, let’s take a step back and reset some expectations. Understanding what the Unified Profile is […]