Chicken, meet egg As admins, we’re often confronted with a classic conundrum: How do you convince an organization to adopt new technology without having the technology to demonstrate it in the first place? This is compounded when the technology you want to demonstrate requires other technologies you may not have access to show. For example, […]


Spring ’25 is almost here! Learn more about Flow features and check out Be Release Ready to discover more resources to help you prepare for Spring ’25. As usual, there are a TON of new features and improvements coming to Flow in Spring ’25. To help get you up to speed and excited, this post […]

In my role as Lead Admin Evangelist on the Admin Relations team, I have been dedicating my time to not only learning Agentforce but also building agents and creating demos for Awesome Admins to adopt Agentforce at their organizations. Through the process of building, testing, and refining, I’ve gained some valuable insights that all admins […]

As I’m sitting here in Boston, Massachusetts writing this Spring ’25 release blog, it’s about 30 degrees Fahrenheit outside. I wear ski pants out while walking Mochi, and we had snow on the ground. I am most definitely wishing it was spring right now, where I can look forward to warmer weather and the idea […]

Artificial intelligence (AI) agents are intelligent systems that can reason and act on behalf of customers and employees. But to realize their full potential, we need to test and configure agents without disrupting live production environments. That’s where you as an admin come in. Building an effective AI agent isn’t just about deploying advanced models—it’s […]

Have you ever wished you could give your users exactly the right guidance at just the right moment? That’s the magic of Next Best Action! Whether it’s helping a sales rep spot the perfect opportunity for a follow-up or guiding a service agent with a recommended solution, Next Best Action allows you to create custom […]

In today’s digital landscape, ensuring the security of customer data is one of the top priorities for Salesforce Admins. With the increasing frequency of security breaches, the need for robust protection of sensitive information is more critical than ever. Exposing services to the public internet inherently opens up vulnerabilities that can lead to unauthorized access, […]

Automation is one of our superpowers as Salesforce Admins, and modular flows make that power even stronger. If you’ve noticed, flows are everywhere! Your flow-building expertise is key to preparing your company for Agentforce by creating custom flow actions for agents. However, as we shift toward building autonomous agents, we must rethink our approach from […]

As 2024 comes to a close, it’s time to reflect on all that Salesforce Admins have accomplished. ✅ This year was packed with innovation, and one of the standout milestones was the launch of Agentforce, Salesforce’s new suite of assistive and autonomous agents. With Agentforce, you can build, customize, and deploy intelligent agents tailored to […]