I love Einstein Bots because they help lighten the load on customer-facing teams. By handling basic tasks, they free up your employees to tackle the tougher questions. The number of digital shoppers increased by 40% in Q1 of 2020, and more customers are relying on digital systems to get information, process returns, and troubleshoot problems. […]

As a Salesforce Admin, you implement tools to reduce busywork for sales teams so that they can focus on the more important stuff. You know, like working on actual deals. One common busywork rabbit hole is the never-ending task of keeping data up to date between Salesforce and email and calendar applications. Einstein Activity Capture […]

#AwesomeAdmins, if you know about Flow, you know the power of automation. In fact, ever since Salesforce launched in 1999, our focus has been on automation — beginning with transforming sales. Over the years, we’ve built low-code tools to help you automate business processes and actions, such as Flow and Einstein Next Best Action. Now, […]

“We don’t really know.” “We will try it and then find out.” These are the typical answers I get when I ask customers how they will use Einstein Opportunity Scoring, a feature that uses artificial intelligence to tell you the likelihood that an opportunity will be won. Not having a clear sense of why to […]

As Salesforce Administrators, you have access to Einstein Automate: the most complete, intelligent, end-to-end workflow solution on the market. Einstein Automate enables #AwesomeAdmins like you to use low-code tools to build intelligent workflows and leverage data across any system. What is Einstein Automate? Einstein Automate brings together a suite of tools across the Customer 360. […]

Being an #AwesomeAdmin is all about delivering business value with technology that makes our end-users’ lives easier and helps our organizations run more efficiently. Harnessing the power of artificial intelligence (AI) can help you, as an admin, deliver these results in more impactful ways than ever before. Einstein Prediction Builder makes it easy to create […]

The power of Einstein Prediction Builder is in how effortlessly it lets you bring your ideas into production, leveraging your valuable data to create predictions and new insights. We’ve written before about the user’s role in coming up with and creating a prediction, but what is the behind-the-scenes magic that makes things happen from there? […]

Your users don’t have time to go on a scavenger hunt every time they need information. Getting to know how each user works is at the heart of how personalization delivers a unique experience. Save time and clicks by enabling Einstein Search Personalization, now Generally Available in Winter ’21! How Personalization Works Its Magic Einstein […]

Hello, friends! If you’ve made it past the headline, I’m going to assume you’re either a user of Einstein Prediction Builder or you’re fascinated by it and really really REALLY want your org to start using it. In either case, I feel comfortable referring to you as “friends.” (My birthday is November 6, in case […]