Einstein Bots interact with your customers quickly and accurately with automation and artificial intelligence (AI) capability. In terms of AI initiatives, the biggest challenge is measuring business impact. One reason most AI projects fail is that people are looking at “model performance” instead of business value, such as how much money, in either additional revenue […]

⚠️ The challenge As #AwesomeAdmins, we’re used to managing our Salesforce orgs and constantly making our best efforts to turn user feedback into actionable enhancements together with the development team. Now let’s imagine it’s the go-live day of a brand new, industry-specific component. We’re all so excited about it and we want to enrich it […]

Automation is the hot-button item for every company. This is not surprising, as companies of all sizes are looking to boost productivity and reduce costs across the business—and do it quickly. At Dreamforce ’22, we learned how automations are changing the game for business teams to create connected customer experiences. But who’s tasked with creating […]

Editor’s note: This post was updated on June 27, 2024, with the latest information and resources. Multi-factor authentication (MFA) is one of the easiest and most effective ways to protect user accounts against cybersecurity threats. It’s such an important safeguard that Salesforce made it a contractual requirement to use MFA when accessing Salesforce products. That […]

This post is a follow-up to a packed session we held at #DF22 called “The Future of User Management.” We want to provide a summary of the session for those of you who weren’t able to get into the session due to room capacity or weren’t able to attend Dreamforce in person. Our session at […]

A few years ago, I found myself at the beginning of my Salesforce journey trying to export email lists for marketing blasts. Besides having no clue what Salesforce really was, I had the added confusion of needing to learn both Classic and Lightning interfaces, since the company was in the middle of a Lightning migration.  […]

When you’re mid-career, it’s time to start thinking about your next steps. Maybe you’ve worked in the same industry for a while and are ready for change. Or perhaps you’re considering your career path options and want to find something more fulfilling and rewarding. If that sounds like you, then joining the Salesforce ecosystem might […]

Our forward-looking statement applies to the roadmap information shared in this post. Because roadmap items can change at any time, make your purchasing decisions based on currently available technology. True to the Core is a favorite session at Salesforce events, especially for Salesforce Admins, because it provides a live, unscripted conversation with Salesforce executives and […]

We blinked—and Dreamforce ’22 has come and gone! If you missed it or are unfamiliar with the event, Dreamforce is the world’s largest tech conference—with a healthy dose of magic. ✨ This year’s Dreamforce spanned 3 days and included both in-person and online experiences for Salesforce Admins, Developers, Architects, and Trailblazers. Featuring more than 60 […]